Ayahbunda is the magazine of choice for Indonesia’s young parents. It provides comprehensive content which is insightful, expert-based, covering subjects ranging from pre-conception, expecting, birth and all aspects related to child care and raising a healthy, happy family. Published since 1977, the magazine is a pioneer in this segment and remains a market leader to this day.

Ayahbunda is published forthnightly based on a license agreement with Germany’s Eltern, one of its first

Business
Ayahbunda parents are young couples age 25 – 34 years old with high education who have high need for reliable content to raise their children.

We are ready to integrate and coordinate­ your campaign and messages­ with our editorial­ content­. You may seize the strength of our brand and our community­ of readers by capitalizing­ on these opportunities:

- Display pages on our print edition or   banner­ ads on our fast – growing   website, Ayahbunda online

- Special product education through   advertorials­

- Creating a custom, creative ads and   product samplings

- Becoming our event partners, such as   Preschool Fair, Meet the Experts,   Seminars and Family Gathering

international licensee.

Every year Ayahbunda is out in 26 issues and 2 special editions with these following editorial themes :

- Child development from baby to toddler
- Pregnancy and birth
- Food and nutrition
- Relationship issues
- Family finance
- Celebrity parents and their kids

Positioning

Ayahbunda is the magazine of choice for Indonesia's young parents. It provides comprehensive content which is insightful, expert-based, covering subjects ranging from pre-conception, expecting, birth and all aspects related to child care and raising a healthy, happy family.

Readership

Ayahbunda parents are young couples age 25 - 34 years old with high education who have high need for reliable content to raise their children.

Content

• Average pages: 124 p. • Answers the concern of pregnancy problems, birth, and kids/children growth.

Advertising

• Rate: Rp 22,500,000 • Size: trim (21,4 cm x 28,4 cm & bleed (22 cm x 29,2 cm). * not include VAT 10% (government tax). Tax will be added to the above rates with invoicing.

Sales

• Date of issue: Every Thursday in the first and last week of the month. • Circulation: > 96,000 copies • Cover price: Rp 24,000,-

Visit our online presence at : www.ayahbunda.co.id Our website provides more opportunity for you topartner with us to reach our large and loyal comunity : •  Banner ads •  Mini Sites •  Surveys, polling •  Newsletter •  Quizzes Our registered member total 75000.

For More Information

• Editor inChief & Chief Community : Tenik Hartono 6221-5253816 ext. 4220 tenik.hartono@feminagroup.com • Group Advertising Manager : Erlinda Gutami 6221-5253816 ext. 3274 erlinda.gutami@feminagroup.com • Advertising Manager : Dian Permatasari dian.permatasari@feminagroup.com • Promotion Manager : Siti Rahma siti.rahma@feminagroup.com

Brief

It provides the newest update of pre-conception, expecting, birth and all aspects related to child care and raising a healthy, happy family; based on the consultation with the experts and packed in the details articles and full of tips and suggestions as well.