AYAHBUNDA ONLINE MEDIA KIT
www.ayahbunda.co.id

Ayahbunda is the magazine of choice for Indonesia’s young parents. It provides comprehensive content which is insightful, expert-based, covering subjects ranging from pre-conception, expecting, birth and all aspects related to child care and raising a healthy, happy family. Published since 1977, the magazine is a pioneer in this segment and remains a market leader to this day.

Ayahbunda is published forthnightly based on a license agreement with Germany’s Eltern, one of its first


Business
Ayahbunda parents are young couples age 25 – 34 years old with high education who have high need for reliable content to raise their children.


Ayahbunda is the best print partner for you because our readers :
- 99% of them pay close attention to our ad pages
- 97% highly value creative ads presented as bonuses, such as booklets
- 96% attend Ayahbunda events
- 96% regard samples or inserts as highly useful
- 93% To collect Ayahbunda after reading
- 94% read advertorial pages
- 93% to collect Ayahbunda after reading
- 90% will purchase and try an advertised product


We are ready to integrate and coordinate­ your campaign and messages­ with our editorial­ content­. You may seize the strength of our brand and our community­ of readers by capitalizing­ on these opportunities:

- Display pages on our print edition or   banner­ ads on our fast – growing   website, Ayahbunda online

- Special product education through   advertorials­

- Creating a custom, creative ads and   product samplings

- Becoming our event partners, such as   Preschool Fair, Meet the Experts,   Seminars and Family Gathering




international licensee.

Every year Ayahbunda is out in 26 issues and 2 special editions with these following editorial themes :


- Child development from baby to toddler
- Pregnancy and birth
- Food and nutrition
- Relationship issues
- Family finance
- Celebrity parents and their kids


Positioning
Ayahbunda is the magazine of choice for Indonesia's young parents. It provides comprehensive content which is insightful, expert-based, covering subjects ranging from pre-conception, expecting, birth and all aspects related to child care and raising a healthy, happy family.
 
Readership
Ayahbunda parents are young couples age 25 - 34 years old with high education who have high need for reliable content to raise their children.
 
Content
• Average pages: 124 p.
• Answers the concern of pregnancy problems, birth, and kids/children growth.
 
Advertising
• Trim Size: 21,4cm x 28.4cm ; Bleed Size: 22cm x 29.2cm.
• Rp 25.850.000 (not include VAT 10% (government tax). Tax will be added to the above rates with invoicing).


Sales
• Date of issue: Every Thursday in the first and last week of the month.
• Circulation: > 96,000 copies

Visit our online presence at : www.ayahbunda.co.id


Our website provides more opportunity for you topartner with us to reach our large and loyal comunity :

•  Banner ads

•  Mini Sites

•  Surveys, polling

•  Newsletter

•  Quizzes


Our registered member total 75000.


For More Information

• Editor inChief & Chief Community :
Tenik Hartono
6221-5253816 ext. 4220
tenik.hartono@feminagroup.com
• Group Advertising Manager :
Erlinda Gutami
6221-5253816 ext. 3274
erlinda.gutami@feminagroup.com

• Advertising Manager :
Dian Permatasari
dian.permatasari@feminagroup.com
• Promotion Manager :
Siti Rahma
siti.rahma@feminagroup.com

• Contact Person :
Ph. (021)526 6666, 526 3816, 520 9370
Fax. 021 5292 0120, 5292 0124
DIAN (ext. 4283), NANA (ext. 3270),
DEBBI (ext.4275), OKTO (ext. 3270),
SHINTIA (ext. 4275)

Brief
It provides the newest update of pre-conception, expecting, birth and all aspects related to child care and raising a healthy, happy family; based on the consultation with the experts and packed in the details articles and full of tips and suggestions as well.