DEWI MEDIA KIT

Dewi is a fashion and lifestyle women’s magazine featuring the latest trend
and up to date coverage on all matters relevant to premium lifestyle,
popular cultures as well as the latest society news.

Published monthly since November 1991, dewi magazine is the first and foremost fashion and lifestyle magazine in Indonesia. With monthly circulation of 75,000 copies, no advertisers aiming for the premium and fashion conscious consumers can ignore this publication.


A rich source of information for those who love all things related to the good life, including:
- Fashion reports from Paris, Milan, London, New York
- New innovations in beauty treatment and products
- Art, culture, interior
- Unique travel destinations
- New restaurants review, culinary and gourmet informations
- Who’s who and who-wears-what

The Market
Dewi’s readers are:
Women : 25 - 45 years, Core 30-35 years ol
Education : University graduate
Profession : Bussinesswomen, executives
SES Group : A and A+
Lifestyle : Urbanites, Fashion early adapters, frequent travelers, serious
shoppers and interested in art


The Content In keeping with our readers’ specific needs and interest, we are always have in each edition:
- Lifestyle articles, such as the art of   entertaining,unique parties, art   collections,   culture
- Fashion pages and fashion events
- Beauty pages, information on the   latest  beauty products
- Stories on successful women in
  various fields
- Travel destinations, chic hotels,
  posh restaurants
- Galleries, painting exhibitions,
  cultural events
- Parties, gatherings, society events and
  their most recent activities

(Source: dewi’s Readers’ Survey 2007-2008)



Positioning
A fashion, beauty and premium lifestyle magazine, remains the undisputed market leader in this segment.
 
Readership
• Women: 25-45 years (core 30-35 years old).
• Education: University graduate.
• Profession: business women, executives.
• SES Group: A and A+.
• Lifestyle: Urbanites, Fashion early adapters, frequent travelers, serious shoppers and interested in art.
 
Content
In keeping with our readers" specific needs and interest, we always have in each edition:
• Lifestyle articles, such as the art of entertaining, unique parties, art collections, culture.
• Fashion pages and fashion events.
• Beauty pages, information on the latest beauty products.
• Stories on successful women in various filed.
• Travel destinations, chic hotels, posh restaurants.
• Galleries, painting exhibitions, cultural events.
• Parties, gatherings, society events and their most recent activities.
 
Advertising
• Deadline: every 20th.
• Trim Size: 24.7cm x 33cm ; Bleed Size: 26cm x 34cm
• Rp 36.500.000 (not include VAT 10% (government tax). Tax will be added to the above rates with invoicing).
 
Sales
• Date of issue: last week of every month.
• Circulation: 75,000 copies

For More Information
• Editor in Chief :
Ni Luh Sekar
6221-5253816 ext. 4231
niluh.sekar@feminagroup.com
• Group Advertising Manager :
Tri Wahyuni
6221-5253816 ext. 3286
Tri.wahyuni@feminagroup.com
• Advertising Manager :
Fajar Yuliansyah
fajar.yuliansyah@feminagroup.com
• Promotion Manager :
Sushanty
sushanty.sushanty@feminagroup.com