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About Us

Sekar Mlatti Foundation

Listen to this voice from heaven
The touch of a human's hand
And the breadth of a human's heart
Give breath to all the wonders of life
And generous people will say,
"Do not let the small blossoms break
And fall onto the earth before they bloom…"


Starting from the reflection of some Femina Group’s employees (Editors and staffs of Femina, Gadis and Ayahbunda magazines), they felt that their work would not be complete just by writing articles, telling stories about Paris designers and their fancy designs, or giving recipes of delicious dishes.
They feel the urge to do more for their community, a direct interaction with real people, in real life.

Then, there came a pondering question: “why did we not extend our hands to those poor families, hand in hand with benevolent readers, and idealistic medical doctors?” From there on, a foundation called “Yayasan Sekar Mlatti” was legally established on August 2, 1979, in Jakarta.
The foundation’s goal is to collect and distribute charity funds from the magazines’ readers and community for medical assistance to children from poor families in need of health care.

YSM Account

Yayasan Sekar Mlatti
Bank MANDIRI - branch Jakarta- Rasuna Said
Wira Usaha Building
Jl. H.R. Rasuna Said Kav. C – 5 Jakarta 12920
Account # : 124-0004341724 (IDR)
Account # : 124-0004341732 (USD)